Purex Re-Branded

Purex Re-Branded

As part of our ongoing plans to develop and grow our business Purex are re-branding the company. As part of this re-branding Purex have created a mission statement and designed a new logo.

As part of our ongoing plans to develop and grow our business we are re-branding the company. As part of this re-branding we have created a mission statement and designed a new logo.

These two elements together will help to reinforce our excellent reputation in the industry with a fresh new image.

Our new mission statement is:

“Protecting People and the Environment with Innovative Technology”

This simple statement neatly summarises our environmental and health & safety credentials while at the same time reinforcing the point that we are innovators and technological leaders in our industry.

Our new logo is:

New Purex Logo

This clean and elegant design achieves several goals:

  • It actually tells people what we do!
  • The square symbol represents our 'fume extraction system' with contaminated air entering the 'fume extractor' and being purified
  • The number of lines entering the ‘fume extraction system’ matches the three elements of our mission statement i.e. 'People, Environment, Technology'

The logo and the mission statement together will progressively replace the old triangle logo over the coming months.  The new logo has already been introduced to some customers who have commented that “it brings Purex's image more up to date” and “it helps to let people know who Purex are and what they do”.

I am sure that this new image will soon be widely adopted and recognised by our customers and that it will help us to promote our brand, products and core values in the future.

Paul Priestley
Managing Director - Purex
June 2008